Harnessing the Power of Video Marketing

If you’re running any kind of modern business, chances are you already have an online presence. This can be anything from just having a Google business page to a social media account, a custom website, or more…The problem is how do you stand out?

What can you do to make yourself more unique in a sea of competition vying for attention? Allow me to introduce you to your secret weapon:

video marketing

In 2020, the number of people watching digital videos in the U.S. soared to a whopping 244.4 million. As we traverse further into the digital era, this number is only getting higher. Still think you can do without video?

Most websites stick to static pictures and text. Those are great for informational sites not relying on business revenue, but they aren’t going to crack the code of delivering messaging that can converts leads quite like video can.

Remember, you’re not just selling a product or a service. You’re selling an experience, a story, and a solution. In a world where 91% of consumers are eager to consume more online video content from brands, personalized video marketing can be your golden ticket.

Your Brand Story

There is one video that EVERY business should have: Your brand story video. A well-crafted brand story video is more than just a marketing tool - It’s your opportunity to showcase who you are, what you stand for, and how you help others.

Imagine having an asset that can give your customers and prospects all the information they need to know about you. Imagine having and utilizing this tool on your website, across your social platforms, and to help level up your digital marketing.

Your story is a reflection of your mission and purpose in business. It’s your way of showing what it looks like to work with you. It’s how customers see what makes you different from your competition. All of this and more can be conveyed through a well crafted brand story video that’s only 1 or 2 minutes long.

Decoding the Process

I get it. With so many avenues to pursue when it comes to marketing, you can suddenly feel overwhelmed by a new idea like professional video marketing. “I don’t have the time”, “That’s too complicated”, or “I don’t have the budget for that…”

Here are a few quick points that should help ease you into the process:

Simple and Effective: You already know everything you need to say to make a great video. No need to memorize a complicated script or hire actors. All we have to do is have a simple conversation about your business and I’ll help structure and craft your mission into a compelling brand story video that can serve you for years.
Fully Collaborative Process: Video production is a collaborative process through and through. My goal is to help understand your goals, budget, and project requirements to come up with a solution you’ll be 100% satisfied with!
Uniquely You: A successful brand story video doesn't just tell. It shows. No two businesses are the same. Share who you are and why you do what you do. The passion you have resonates with people and helps highlight your personality.

What's the Big Deal with Video?

Video content marketing can do wonders for your business. Research reveals that video marketers get 66% more qualified leads per year, achieve a 54% increase in brand awareness, and 93% of them have acquired new customers thanks to a video on social media. It's more than just a trend. It's a marketing revolution.

So, how about ditching those lengthy emails and phone calls explaining what you do? How about breaking away from the monotony of text and image-based websites? Are you ready to revolutionize your brand with a powerful brand story video that speaks volumes?

Moving Forward with

I believe in the transformative power of video. As a New River Valley, Virginia-based independent video producer and marketer, my mission is to amplify your brand and enhance your online image through powerful video assets. Let's collaborate to craft a captivating brand story video that encapsulates your business essence, connects with your audience, and propels your business forward.

Ready to step into the world of video marketing? Get a quote with me today. Unleash the power of personalized video marketing tailored to your unique needs.

Mark this moment as the turning point for your business. Let's move onward together!

Why Your Business Needs Video Content